Missouri voters authorized legal mobile and retail sports betting, permitting regulated books to take bets next year.
The sports betting ballot measure gone by a slim bulk early Wednesday morning after more than 2.9 million votes were counted.
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Seven of the eight states surrounding Missouri allow mobile or retail sportsbooks. That includes Kansas and Illinois, which split the Kansas City and St. Louis metro locations with Missouri, respectively.
Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile sports betting. It is the only state to approve sports betting wagering this year.
" Missouri has a few of the finest sports betting fans worldwide and they appeared huge for their preferred groups on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, stated in a statement. "On behalf of all 6 of Missouri's professional sports betting franchises, we desire to thank the Missouri citizens who made their voices heard by authorizing Amendment 2. This historic vote makes Missouri the 39th state to legalize sports betting and guarantees we no longer lose important tax earnings to our neighboring states. Most significantly, the passage of Amendment 2 indicates a brand-new, dedicated, irreversible financing stream for Missouri class."
Missouri sports betting wagering next steps
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Voter approval indicates approximately 14 mobile sportsbooks might begin accepting bets next year. It is not likely all 14 offered licenses are utilized.
DraftKings and FanDuel financed nearly every dollar of the "yes" campaign and will unquestionably use to take bets in the Show Me State. They will likely each pursue the 2 "untethered" licenses offered without needing to partner with a Missouri brick-and-mortar casino or sports betting team (and pay an accompanying fee).
Six licenses are available to each Missouri gambling establishment operator, respectively. Caesars, regardless of opposing the ballot procedure, will likely use its license to release the Caesars mobile sportsbook. Penn Entertainment, which handles ESPN Bet, and Bally's (Bally Bet) will likewise likely introduce their particular books.
The other 3 operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays uncertain if they will launch mobile sportsbooks.
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The remaining six licenses are scheduled for each of the major professional sports betting groups that play home games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were amongst the most prominent supporters of the tally measure.
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Along with DraftKings, FanDuel and Caesars, Missouri bettors must expect other leading nationwide brand names including BetMGM, bet365, BetRivers and Fanatics to look for market access.
Launch likelihood tiers IF Missouri citizens authorize sports betting:
Guarantees: FanDuel, DraftKings
Locks: BetMGM, Bally Bet
Most likely: Fanatics, bet365, ESPN BET
Are Already Reside In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa
Opposed Referendum But Still Might: Caesars
Missouri's tally step allows every Missouri casino to open retail sportsbooks on their particular residential or commercial properties. Most if not all 13 gambling by the six casino operators are expected to open in-person sports betting options such as wagering kiosks and potentially dedicated, full-service sportsbooks.
The 6 sports betting groups can also open in-person sportsbooks within or adjacent to their respective home playing places. Missouri will sign up with Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. amongst jurisdictions that allow in-stadium retail sportsbooks.
The language around the tally measure requires the very first licensed sportsbooks to begin accepting wagers by Dec. 1, 2025. Operators will likely deal with regulators to go live before kick-off of the fall 2025 football season, perennially books' most financially rewarding time of the sports betting calendar.
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Missouri sports betting wagering background
The effective Missouri sports betting project comes in spite of millions in funding opposing the step from one of the state's biggest gambling stakeholders.
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Caesars spent millions of dollars to beat the step. In many other states that tie online sports betting wagering with a state's brick-and-mortar casinos, an operator is approved a minimum of one license per handled residential or commercial property.
In that situation in Missouri, Caesars would be afforded a minimum of three possible licenses, one for each gambling establishment it handles. Instead, Caesars only has one. In states with the license-per-property model, companies can either open extra in-house books or, more frequently, farm out the license to a rival that pays an accompanying cost in exchange.
FanDuel and DraftKings, which have approximately two-thirds of U.S. across the country sports betting handle market share, could possibly have an upper hand on their competitors by making the set of untethered licenses. It stays to be seen which 2 books will earn these slots, however the language around the ballot procedure would appear to prefer the two national market leaders.
Polling previously in the year revealed the "yes" vote with a minor lead. Support efforts were boosted by tens of millions spent by DraftKings and FanDuel.
A series of television and radio ads focused on the revenue legal sportsbooks would produce for Missouri public education. Opponents, funded mainly by Caesars, argued the advocates' ads were misleading and the tens of countless predicted dollars raised would have a negligible impact in a state that already invests billions on education yearly.
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Missouri Sports Betting Ballot Measure Approved By Voters
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